Study

The economic and social impact of 1. FSV Mainz 05

For 1. FSV Mainz 05, we have quantified the club’s economic and social impact on the city and the region – generating around 193 million euros in value added annually.
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Background

1. FSV Mainz 05 wanted to make its significance for the city and the region tangible. It was clear that the club had an impact beyond sport – as an employer, an economic driver and a source of identification – but until now this had been difficult to quantify or communicate in concrete terms.

Our Approach

  • 1

    Consolidation and analysis of the association’s financial, employment and tax data.

  • 2

    Quantification of value added through direct, indirect and induced effects, supplemented by surveys on public perception.

  • 3

    Consolidating this into a coherent overall picture for communication with politicians, partners and the public.

Result

A clear, figures-based overall picture emerged: the club generates annual added value of around 193 million euros, a large proportion of which is generated directly in the region, whilst at the same time making a tangible contribution to the region’s profile and appeal. Mainz 05 was thus able, for the first time, to provide concrete evidence of its contribution to the region and to use this specifically in discussions with politicians, partners and the public.

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