sector

Consulting and analyses for the consumer goods industry (FMCG)

sector

Consulting and analyses for the consumer goods industry (FMCG)

The fast-moving consumer goods (FMCG) sector is considered one of the most rapidly changing and complex sectors of our economy. On the one hand, the globalisation of procurement and sales markets is advancing, raw material prices are fluctuating and product life cycles are becoming shorter and shorter. On the other hand, the wishes and needs of consumers are constantly changing and price sensitivity is increasing.

In addition, the consolidation of market participants in the consumer goods industry and in retail continues. In line with the rapid changeability of the sector, we identify current developments with regard to supply, demand and the regulation of different products.

We also offer extensive expertise in price change and demand modelling for a wide range of FMCG. The focus is regularly on quantifying the effects of various tax scenarios by means of tax models. We calculate corresponding elasticities and conduct scenario analyses. We also identify different consumer groups and examine the effects with the help of subgroup analyses.

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