Our microeconomic consumption model aims to quantify the effects of (political) decisions or market changes on changes in consumer behaviour or demand and to derive customer-specific recommendations for action. Thanks to the consumption model, you get an overview of current developments and are prepared for what your industry can expect!
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Consumption model
Questions that our customers ask themselves:
- How will the demand for my products develop in the future?
- Which of my products shows the greatest sales potential for the future?
what you get
- Concrete forecast scenarios on future demand developments for individual products
- Customer-specific, strategic options for action
- Visualisation of the results (e.g. as an interactive dashboard or engagement presentation) for you and your stakeholders to understand
Our approach
Step
01
Data research and preparation
Identification and definition of all relevant elements and variables (e.g. product groups) that influence consumer behaviour. This involves, for example, creating a market overview in terms of demand for relevant product groups.
Step
02
Modelling the development of demand
Set up a calculation model to analyse the development of demand (e.g. by means of price elasticities of demand) and to identify the most important factors (e.g. tax regulations) that trigger a change in consumption behaviour.
Step
03
Result visualisation
Identification and definition of all relevant elements and variables (e.g. product groups) that influence consumer behaviour. This involves, for example, creating a market overview in terms of demand for relevant product groups.
let's
talk
Contact us directly and let's talk about a possible collaboration.